IWA OutdoorClassics on all4shooters.com

Airsoft and paintball are the first point of contact with guns for many shooters. They offer low barriers to entry, are easier to regulate legally and create an emotional bond through play and community. For retailers, this means that having action sports in your product range opens the door to long-term customer relationships. You can find out how this can work at IWA OutdoorClassics in Nuremberg …

IWA OutdoorClassics is regarded as a reflection of the entire hunting and outdoor industry, including product ranges that are often less in the media spotlight – knives and outdoor equipment in particular. However, both areas are of central importance for the specialized trade. This is why they will be upgraded at this year's IWA and Hall 4 will become the center for blades, outdoor – and much …

While the IWA OutdoorClassics in Nuremberg will still be held on the usual dates in 2026, this will change afterward. With the new dates from 2027, the organisers aim to better meet the needs the demands of international exhibitors and visitors and strengthen the event's position as a leading B2B platform. We have summarised the reasons behind the new IWA date here, along with a few initial …

The Christmas season not only heralds the end of the year, but also the hot phase of the next trade fair season. For the hunting and shooting sports industry, this means that all eyes are on Nuremberg, Germany: IWA OutdoorClassics 2026 – the home game for the international specialist trade – opens its doors there at the end of February. In several episodes, we will bring you closer to this …

World renowned hunting Electro Optics manufacturer HIKMICRO unveiled its vision at the IWA 2025 trade show in Germany. New technologies, and a new Digital Systems concept, centered on information sharing across all the manufacturer’s observation and sighting electro optics and a smart device hub with the SIGHT app, to contribute to a fully immersive and integrated hunting experience.

Keep your eyes open when buying optics: whether binoculars, riflescopes or thermal devices, at the IWA OutdoorClassics visitors were able to get a first-hand impression of the performance and differences between the products (many Asian manufacturers were exhibiting in Nuremberg too) and also try them out. Of course, we also found new firearms, ammunition, knives and equipment for you to look at.

IWA OutdoorClassics 2025, the industry's leading trade fair, just ended. But of course the all4shooters.com team was still out and about in the spacious exhibition halls on the last day of the event to find and report on all the news and innovations relating to shooting, hunting, collecting and outdoors.

Saturday and Sunday are the typical IWA days for dealers who close their business at the weekend and travel to Nuremberg. Wholesalers, importers and manufacturers are waiting for these customers from the next sales level. This is where negotiations take place, new products can be inspected and often presented in more detail than in the catalog. We met many of them during our own search for the …

Visitors to the leading industry trade fair IWA OutdoorClassics come to Nuremberg, Germany, with a tight schedule. Nevertheless, they take the time to attend specialist presentations and training sessions on industry topics. Whether it's the World Forum of Shooting Sports, customs issues or the "shooting experts" such as air rifle world record holder Anna Janssen, who (almost) revealed her secret …

The 51st IWA trade fair in Nuremberg, Germany, also started with a tight schedule for visitors and exhibitors right from the start. Nevertheless, there was still time to greet long-standing business partners and old friends: the firearms industry is a family business. But still fantastic, because there are still world firsts and unusual prototypes. More of this in word and picture below.

In our short series of preview articles for IWA 2025, we have already taken a virtual look inside the gun halls, reported on how the knife segment is to be strengthened at the trade fair and what the focus on action sports will look like. In the final part of our series, we would now like to show you why you should not miss the leading trade fair for the firearms industry and how you can find out …

As we have already shown in the first and second part of our preview, IWA not only covers the traditional areas of sport shooting and hunting. As the industry's leading trade fair, it always has its finger on the pulse of the times, which is why dynamic shooting, airsoft and, for the first time in 2025, paintball can also be found in the halls. We explain the concept behind it.

The IWA is multifaceted: as an international firearms exhibition, it lives up to its name, as we have already shown in Part 1 of our trade fair preview. However, in addition to the classic range of hunting and sporting firearms, ammunition and optics, there are other exhibition segments at the IWA. These are just as important for the specialist hunting trade, but are not nearly as well booked as …

There is not much time left until IWA in Nuremberg opens its doors to the international trade public again from February 27 to March 2, 2025. So it's time to consider the following questions: what can we expect from the world's leading trade fair after its 50th anniversary last year? Which exhibitors will be there and which innovations will be on show for the first time on the European market? …

From 27 February to 2 March, IWA OutdoorClassics 2025 will open its doors to international visitors from the hunting, shooting sports and outdoor specialist trade. Here we reveal the most important innovations and also take a brief look at the supporting program of IWA 2025, which is responding to the challenges of the times, not least with regard to the specialist firearms trade.

IWA OutdoorClassics, one of the world's leading international trade fairs for hunting and shooting sports, sees itself as the driving force behind this industry. Being a driver means expanding the role as organiser in such a way that added value is created for exhibitors and visitors in many different places. An outstanding example of this is the IWA Pavilion at the SHOT Show in Las Vegas. We …