Paris 2024 Olympics: Beretta becomes a Premium Partner of ISSF House, the International Shooters' House

The International Shooting Sports Federation is delighted to announce that the renowned firearm, apparel and accessories manufacturer Beretta has signed an agreement to become a Premium Partner of the ISSF House (we explain what it is in this article), which will serve as the hospitality and media hub for the shooting family in Chateauroux, France during the Olympic Games Paris 2024.

Luciano Rossi, ISSF President, said: “I’m delighted to welcome one of the world’s most legendary companies to become a premium partner of ISSF House, with more announcements coming in the weeks to come. Thanks to the support of my colleagues on the Executive Committee and Council, ISSF can show that our commitment to innovation and creativity with the ISSF House concept is attractive to commercial partners as well. This is a demonstration of the forward-thinking and progressive nature the Federation which we plan to continue beyond Paris 2024.”

Luciano Rossi, ISSF President, is very pleased with Beretta's inclusion among the Premium Partners of the ISSF House.

Franco Gussalli Beretta, President of Fabbrica d'Armi Pietro Beretta, said: “Being alongside ISSF in this new Olympic adventure, that is about to begin, is both an honour and a responsibility for us at Fabbrica d'Armi Pietro Beretta. It is an honour to assist the International Federation and its efforts to promote the Olympic disciplines. It represents the pinnacle of the support that my family's company has always provided, and will continue to provide, to this noble sport. It was 1956 when, in Melbourne, Galliano Rossini, swinging one of our shotguns, won the gold medal in the Olympic Trap discipline. Since then, we have experienced many satisfactions thanks to a roster of world-class athletes that no other company in the world can boast. It is also a responsibility because we fully understand the importance of supporting the sport's development without delay, preserving its history while enriching it with new horizons. For this reason, we have been committed for years designing and implementing specialized products and services. This development goes hand in hand with our Group’s growth: the enrichment coming from new acquisitions by Beretta Holding will positively impact not only the Olympic shooting disciplines but the entire shooting world.”

ISSF House and Beretta at the Paris 2024 Olympics: what should we expect...

Franco Gussalli Beretta recalled the many successes that the family business has garnered in Olympic clay shooting.

During the Olympic Games, the ISSF House will be the center of the world for shooting athletes. It will provide a unique experience to guests during the Olympic Games and be a gathering place for athletes, including medal winners, after the competitions and it will be open to Olympic media to increase awareness of the sport. Companies that sponsor the ISSF House and thus make a concrete contribution to the promotion of shooting sports will, as they should, receive special media exposure during the entire period of the Games.

  • Partners may secure one of three sponsorship tiers (Premium, Official, Supporting).
  • All partners are getting a combination of ISSF House access, Gala Dinner invites, branding throughout the ISSF House and amplification of the partnership on ISSF channels.
  • Partners have also been invited to join the ISSF to watch the Olympic Opening Ceremony.
  • Brands have also some specific activations, especially on digital platforms.

This series of partnerships for ISSF House marks a significant step in the ISSF strategy to create stronger relationships with brands and federations across the sport. ISSF will leverage this opportunity to further invest in the development of the sport and harness the support of ISSF partners in long term planning.

To find out more about ISSF visit the ISSF website. Beretta's home page can be found here.

It only remains for us to invite you to follow the Paris Olympics and in particular the shooting events. The opening ceremony will be on July 26, 2024, in Paris, and if in the meantime you want to brush up everything a shooting enthusiast needs to know, we invite you to read our "Road To Paris" article series dedicated to the upcoming Olympics. Here they are listed in order of publication.

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