IWA Studio Edition 2021: New products and the trends of tomorrow in the firearms market presented in a virtual event

The Studio Dome
The Studio Dome is a specially created virtual outdoor stage.

An international audience in a virtual auditorium – some 5000 participants from around 80 different countries – and more than 40 companies including market leaders, traditional brands and newcomers that were part of a three-hour livestream: these are just some figures of the IWA Studio Edition that on March 12, 2021, brought the industry together in a unique virtual event featuring discussion panels, product launches and entertaining infotainment interludes

The participating companies and partners presented their new products and interesting innovations
The participating companies and partners presented their new products and interesting innovations: here, Benedikt Nöth from Hera Arms. 

In the Studio Dome – a specially created virtual outdoor stage – moderator Matt L. Beadle, equipped by IWA exhibitor Pinewood, led entertainingly through the program of facts, novelties and stimulating discussion rounds. Short breaks, DJ interludes and contributions from all over the world provided plenty of variety and a relaxed groove into the weekend.

The IWA Studio Edition was conceived as the start for the "Road to IWA 2022" event series, which bridges the waiting time until IWA OutdoorClassics 2022 with digital and physical events. 

The participating companies and partners in the Studio Dome

Walther CEO Bernhard Knöbel
Walther CEO Bernhard Knöbel introduced the new PDP pistol as "highest performing duty pistol of the world"

On the innovative virtual stage. The participating companies and partners presented their new products and interesting innovations. Among the participants, many well-established brands such as Umarex, Zeiss, Walther, Savage Arms, Fausti, KrieghoffSwarovski Optik. But also young companies and IWA newcomers: Liqui Moly, Rodale, Lockboxx, Tactical Workshop Hoffmann, ICU Server and Viking X, to name a few.

Barbara Fausti's contribution: IWA Studio Edition 2021 was a three-hour show packed of innovations
Barbara Fausti's contribution to IWA Studio Edition 2021: A new logo and claim for the brand and a fascinating video

With the help of industry experts, cross-industry trend topics such as Specialist Trade 4.0 or sustainability played a role at the IWA Studio Edition.  

Asked about his involvement, Ingo Meinhard, Managing Director of the Association of German Gunsmiths (VDB), explained: "The IWA Studio Edition is a very exciting concept. We, as the ideal sponsor and long-time partner, fully support the activities and are proud to be a part of the event!"

“A celebration for the industry”

Savage CEO Al Kasper
Savage CEO Al Kasper at the IWA Studio Edition.

"What a celebration for the industry!” comments Rebecca Schönfelder, Executive Director IWA OutdoorClassics, NürnbergMesse. The IWA Studio Edition in fact proved that the IWA community sticks together – and stays on the ball with innovations, passion and optimism for hunting and shooting sports.” Stressing the “diversity of the contributions, the courage and creativity of the companies and the many personal greetings from all over the world” and thanking all exhibitors, participants and the entire team for the unique experience, Rebecca Schönfelder concludes with a promise: “We will take this momentum with us for the further activities on the Road to IWA 2022."

Road to IWA OutdoorClassics 2022

The IWA Studio Edition was the first part of the "Road to IWA OutdoorClassics 2022" event series, which includes regular online live talks and events until the start of the trade show in March 2022. 

All activities and events of the "Road to IWA OutdoorClassics 2022" can be found at: https://www.iwa.info

all4shooters.com and all4hunters.com will bring viewers live via Instagram to the novelties of the "Virtual IWA 2021". Follow us with  Danielle Valkyrie & Hanna Selena and have a look at our daily news and videos about new products fro 2021. The show will go on until the beginning of April.

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