Breaking News: Vista Outdoor sells Savage Arms - what's next for the traditional US brand?

New owner Al Kasper and marketing director Beth Shimanski comment on the acquisition of Savage Arms:

“We want to thank Vista Outdoor for the support over the last six years. They invested in us and provided guidance in the transformation of the Savage brand, further developed our product portfolio allowing entry to new markets,” said Al Kasper, Savage President and Chief Executive Officer. “Savage is an extremely strong brand and in a great position to keep charging forward. The momentum gained under Vista Outdoor will propel us for future success. It is business as usual and Savage is excited to continue building on existing relationships within the firearms industry.”

“We are excited to build on the Savage legacy and are blasting into our next chapter. Here at Savage we are excited to show you what we have coming, because we are just getting our barrels warm! You’ll see more customizable platforms based on our incredibly versatile Accufit stock system, and a continued focus on making your firearm best fit your shooting and hunting needs,” said Beth Shimanski, Director of Marketing.

Vista Outdoor officially announced its intention to sell about a year ago. Right now it looks as if Vista wants to keep the other corporate brands such as Federal Ammunition, CCI, American Eagle and Bushnell, Weaver, Blackhawk, RCBS, Uncle Mike's and Hoppe's in its portfolio. It was not until 2013 that Vista Outdoor (then still ATK) took over Savage Arms in the course of a rapid acquisition phase - but the implementation of the overall strategy as an "outdoor group" did not go as smoothly as planned and the weakness of the US market did the rest. The reported purchase price was 170 million US Dollars.

What will happen with Savage after the sale?

The well-known US manufacturer recently celebrated its 125th anniversary and also presented numerous fascinating new Savage models at leading international trade fairs such as the SHOT Show or the IWA OutdoorClassic 2019. We believe that this step will further strengthen the "entrepreneurial spirit" of the Savage brand, and that the traditional Savage values of innovation, quality and service will continue.

More information about Savage Arms products can be found directly on the manufacturer's website. You will find the importer for your country in this database.

Further information can be found on the Savage Arms homepage.

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