Update: new date in September 2021 for the "HUBANA" trade fair at Schloss Lembeck with sales and testing opportunities

Update 2/24/2021: After extensive consultation with exhibitors and partners, NürnbergMesse has decided to move the new HUBANA exhibition from the end of June to September 10-12, 2021. The event, which we announced as "IWA for end users?" in October, met with a great and positive response within the industry. Despite the Corona restrictions, the organizers would like to establish greater planning security for all interested parties and have therefore decided to reschedule.

The event team of Nürnberg Messe comments on the new date of HUBANA as follows:
"The numerous discussions with representatives of the industry have strengthened us in the format of HUBANA. The hunting experience days directed at end consumers, in a unique open-air atmosphere, rounded off by an exciting supporting program and the possibility of product testing – the industry is already looking forward to this," says Petra Wolf, member of the management.

"More than ever, people are longing for exchange, shared experiences and activities. HUBANA will offer all of this in September and we are very much looking forward to meeting all participants in person," said Anna-Catharina Heller, HUBANA event manager.

All information about the first HUBANA 2021: hunting fair for end customers

In contrast to IWA OutdoorClassics, the open-air event is aimed at end-users and consumers. Between September 10 and 12, 2021, you will be able to see and try out a wide range of new products on the extensive grounds of the 300-year-old moated castle. The castle grounds even offer enough space for the demonstration of off-road vehicles. In the case of the HUBANA, testing does not only concern optics and accessories – at a nearby shooting range, German firearms license owners will have the opportunity to test various guns and ammunition under realistic conditions. A unique advantage, as Rebecca Schönfelder, department manager of IWA OutdoorClassics and HUBANA, explains: "If a product passes their personal test, visitors can pay for it and take it with them or place an order".

By the way, due to the great location of the baroque castle complex, HUBANA 2021 not only appeals to German hunters, because Schloss Lembeck is located near the borders to France, Belgium, Luxembourg and the Netherlands. The KJS Hubertus Recklinghausen  and the Hegering Herrlichkeit Lembeck und Dorsten hunting associations are also looking forward to this event with international flair. The 2000-member KJS Hubertus Recklinghausen association president, Petra Bauernfeind-Beckmann, told us: “As a regional hunting  community  we  support  events  that  help nurture and protect our customs and traditions, so we are pleased to give our backing  to ‘Hubana –Jagderlebnistage Schloss Lembeck”.

We wish the organizing team of the IWA OutdoorClassics only the best for the Hubana 2021 and hope that the event can take place in the best summer weather and without the current restrictions. After all, HUBANA is to be the starting point for a whole series of events in Germany and other European countries. We are very much looking forward to this and hope that we will then have left the pandemic behind us!

Further information about HUBANA 2021 can be found on the IWA OutdoorClassics website.

The trade show IWA OutdoorClassics 2021, which is only open to trade visitors, will take place mainly virtually with the event series "Road to IWA 2022" and will start on March 12, 2021 with the IWA Studio Edition.

With all4shooters.com/all4hunters.com, we are the exclusive media partner of the IWA – also on an international level – and will present the most important innovations from the industry from March 8 until April. On the web and on our social media channels – with us and with strong partners from the influencer segment. The focus will be on daily live shows at 6:30 p.m. on Instagram. We will provide comprehensive information about all times and dates – as well as all partners – shortly.

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