Steyr Arms Inc., the U.S.-based branch of Steyr-Mannlicher A.G. & Co. K.G., the main name of the Austrian gun industries and one of the biggest in the world in terms of products notoriety and quality, announced last July 25 that Kansas-based Covey Sales & Marketing Inc., an independent manufacturerʼs representative agency, has been signed as its new sales representative team for all three of the European manufacturers for which it is an exclusive importer: Steyr-Mannlicher, Merkel hunting rifles and Anschütz sporting firearms. Steyr Arms will be represented by Covey Sales & Marketing in the Midwestern United States.
Covey Sales & Marketing is a group of independent manufacturer’s representatives dedicated to providing sales and marketing services for premium bands in the shooting hunting and outdoor industry. They provide a full range of services in a 12-state territory encompassing Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North and South Dakota, Ohio and Wisconsin. Coveyʼs award-winning sales representatives are seasoned industry veterans with ten or more years experience and strong account relationships in their respective territories in the fields of independent dealing, national accounts and chain stores, catalogs and web retail, wholesale, training and promotions, products consulting, sales channel development and consulting, regional and national trade show staffing and support, and merchandising support.
«The experience and contacts that the sales reps at Covey Sales & Marketing have are overwhelming», said Scott OʼBrien, CEO of Steyr Arms. «The Covey team is very strong and aggressive in their sales program, and we look forward to continued growth at Steyr Arms as we bring new and innovative products to the market».
Established in 1864 in the Austrian city of Steyr, the Steyr-Mannlicher A.G. & Co. KG. company is one of the worldʼs oldest and most prestigious firearms manufacturers. Steyr-Mannlicherʼs comprehensive lines of premium hunting rifles and precision sporting and tactical firearms are technically mature, and their subtle elegance also communicates the harmony between appearance and substance. Steyr-Mannlicherʼs legendary SBS actions and cold-hammer-forged barrels are distinctive and unparalleled. Steyr Arms, the U.S.-based branch of the Austrian parent company, is also the exclusive U.S. import rights holder for German-made premium firearms such as the hunting rifles manufactured by Merkel Jagd-und-Sportwaffen GmbH in Suhl and the precision rimfire sporting carbines made in Ulm by J.G Anschütz GmbH & Co. KG.