IWA OutdoorClassics is not only the stage for classic hunting and sporting firearms, but also for modern segments that are dynamically expanding the market: airsoft, paintball and action sports. These segments are more than just niches, they are entry points for new target groups and therefore strategically relevant for the specialized trade. But what will be the significance of these segments in 2026? Which brands are established, which trends are shaping the market – and why is it worth thinking outside the box?
Anyone who has followed developments in the airsoft and paintball market over the last few years will have noticed the changes in market conditions: the civilian gear business has noticeably moved towards law enforcement and military needs. Many manufacturers are focusing more on LE and military applications. Nevertheless, the civilian market remains relevant – especially for retailers who use community events, club work and recreational sports as sales drivers.
This is because the action sports segment offers cross-selling potential: anyone selling airsoft guns can also offer goggles, clothing, magazines, bags and even outdoor gear. The interfaces to the core segments of IWA are obvious, and this is precisely what makes action sports a bridge between worlds.
IWA OutdoorClassics 2026: the airsoft heroes combine the classic trade fair with modern action sports
The special area organized by Airsoft Heroes remains a highlight. It epitomizes what IWA wants to stand for: breaking down barriers, creating access, enabling practice. Those who are not yet familiar with airsoft can test it here instead of just theorizing about it. The concept is simple but effective: visitors experience products in action, understand the mechanics and can talk directly to manufacturers and experts.
The dedicated stage program in Hall 2, which condenses content and makes communities visible, fits in with this. This is not just about product presentations, but also about regulations, safety, training and the crucial question for trade visitors: how retailers can successfully integrate this segment into their portfolio.
IWA OutdoorClassics 2026: the airsoft market moves between leisure and LE/military requirements
The shift towards LE/military requirements is a fact, and it is changing the dynamics in the civilian market. Many manufacturers use IWA to serve both worlds: they present tactical gear for professional users and leisure equipment for action sports. For retailers, this means that they have to communicate clearly which products are intended for which purpose and at the same time set up compliance and advice properly. Those who act professionally here can position themselves as a competent partner and build trust.
Airsoft and paintball are not marginalized. They are bridges: they connect target groups, lower entry barriers and create emotional ties. For IWA, this means that it not only shows the top of the market, but also the base. Retailers who recognize these opportunities can win new customers, expand the depth of their product range and position themselves as full-service providers.
IWA OutdoorClassics 2026 shows that airsoft and paintball are more than just recreational fun: they are strategic segments that open up new target groups and diversify the trade. With the special area and stage program in Hall 2 as well as a clear product range logic, the trade fair is setting an example: If you want to shape the future of the market, you have to know the bridges – and use them.
Important tips for IWA OutdoorClassics 2026:
Date: Thursday, 26 February to Sunday, 3 March 2026
Location: NürnbergMesse, Nuremberg, Germany
- Website IWA OutdoorClassics 2026
- Rules for the admission of trade visitors
- Exhibitor database: filter by segments, brands and innovations
- Interactive hall plan: Optimize routes, synchronize dates
- Preliminary report on IWA OutdoorClassics 2026 by all4shooters.com, part 1
- Preliminary report on IWA OutdoorClassics 2026 from all4shooters.com, Part 2
