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IWA Shooting Day

03/06/2015 - Once again, RUAG Ammotec opens its doors to a handful of selected and world renowned hunting industry manufacturers for the Third International IWA shooting day event on 5 March 2015. The newest products from RWS, Norma, Blaser, SAUER, Mauser, ZEISS, Kahles and Härkila are introduced in exclusive to a panel of 40 media members from all over the world, one day in advance before the opening of the IWA International Trade Show.

All4shooters.com



The Sauer 404 hunting rifle being live fire tested using Premium RWS HIT ammunition
The Sauer 404 hunting rifle being live fire tested using Premium RWS HIT ammunition

March 5, 2015: One day before the official opening of the IWA to trade operators, visitors and media, the headquarters of RUAG Ammotec in Fürth once again welcomes 40 international Media representatives for the extremely exclusive Third International IWA shooting day event. Each journalist has the chance to personally handle, test fire and evaluate RWS, Norma, Blaser, SAUER, Mauser, ZEISS, and Kahles newest products, taking full advantage of the range facilities, instruments and experienced personnel.


Blaser, SAUER and Mauser brand-new hunting rifles are available for live fire testing at distances all the way up to 500 meters, with the added benefit of using premium RWS and Norma hunting ammunition to try out both the rifles and optics. Zeiss and Kahles showcases its newest optics and riflescopes, while Härkila presents its most significative portion of the 2015 collection of hunting apparel and accessories.

Each manufacturer's representative actively and competently assisted all live fire testing, answering questions and illustrating features and performance of the products
Each manufacturer's representative actively and competently assisted all live fire testing, answering questions and illustrating features and performance of the products

What makes the Third International IWA shooting day event truly stand out as unique in the European hosted shooting and hunting trade shows, is the privilege to live fire and personally evaluate hunting firearms, accessories and optics that are actually still yet to be introduced to the following IWA show, where they will be unveiled to the general public and trade visitors, but only in a static display. Therefore, invited journalists and guests to the event have the rare occasion to have a clear idea of the products real performance, quality and craftsmanship weeks in advance.

The 2015 edition of the International IWA shooting day improved its routine and schedule. Thursday morning at 9:00, guests are welcomed and addressed by RWS management. Then, all journalists are divided into small groups. In a large Tepee tent, RWS, Norma, MAUSER, BLASER, KAHLES, SAUER, ZEISS and HÄRKILA, introduce their newest products.

A moment during the live fire testing of a Blaser rifle equipped with the Zeiss V8 riflescope
A moment during the live fire testing of a Blaser rifle equipped with the Zeiss V8 riflescope
Mauser 03 GRS sporting rifle in .308 Winchester, with a completely adjustable GRS stock
Mauser 03 GRS sporting rifle in .308 Winchester, with a completely adjustable GRS stock
Hartmud Liedtke, Blaser sales manager, with the Blaser R8 Professional Success hunting rifle
Hartmud Liedtke, Blaser sales manager, with the Blaser R8 Professional Success hunting rifle
Härkila RD Manager clothing, Jennifer Joergensen showcasing Härkila's new 2015 collection jackets
Härkila RD Manager clothing, Jennifer Joergensen showcasing Härkila's new 2015 collection jackets
Hannes Dikhoff, RWS marketing Manager, explaining the evolution of the hunting weapon, from the bow all the way to high powered rifles... with premium RWS ammunition!
Hannes Dikhoff, RWS marketing Manager, explaining the evolution of the hunting weapon, from the bow all the way to high powered rifles... with premium RWS ammunition!
Christine Rabitz, Marketing Assistant Zeiss optics
Christine Rabitz, Marketing Assistant Zeiss optics

Following a three hour long round of demonstrations, manufacturers’ representatives and journalists join to enjoy a lunch break in one of the Teepee tents; a chance to exchange and discuss impressions and opinions. The second round of presentations and demonstrations starts at 13: 00, and the event ends one and a half hour later, at 16:30, concluded by the unavoidable and cheerful group photo of all participants, invited members of the Media, guests and Manufacturers representatives.

What better way to inaugurate the 2015 International IWA show in Nuremberg, than attending the Shooting Day and experiencing this year’s product innovations in action?


Without further ado, we would like to introduce our readers to the event highlights. 

The new Sauer 404 hunting bolt action rifle
The new Sauer 404 hunting bolt action rifle

The S404, a new hunting bolt action rifle from Sauer

Despite its classic look, Sauer 404 is one of the most innovative bolt action rifles on the market. It features an easily replaceable bolt head that allows to switc from Standard to Magnum calibers in the blink of an eye.

 

New from Sauer, S404 is an entry level bolt action rifle fit fot hunters that still prefer a more traditional looking gun, wit a reasonable price and a “Made in Germany” proof mark. Wooden stock is usually the first component of the gun to be eliminated in order to lower the retail price but in S404 we have a grade 2 walnut stock with Ergo Lux finish. Receiver is Aviation-grade high-alloy aluminum. Like the S 202, the cold hammer forged barrel attaches to the receiver by means of three clamping bolts. Apart from being easily interchangeable, the S 404 barrel maintains its point of impact after reinsertion.

Left side of theaction of the new Sauer 404 hunting action rifle
Left side of theaction of the new Sauer 404 hunting action rifle
Riglt side of the S404 action, with the new manual cocking system on the bolt shroud
Riglt side of the S404 action, with the new manual cocking system on the bolt shroud

S 404 features a patented safety concept with a new manual cocking system on the bolt shroud that allows the rifle to be cocked and de-cocked both comfortably and silently.

S404 allows the hunter to shoot all available calibers from a single rifle by simply swappping out the bolt head.

The adjustment hole on the trigger can be accessed once the forend is removed: a 15 seconds operation
The adjustment hole on the trigger can be accessed once the forend is removed: a 15 seconds operation
The innovative trigger that can be easily repositioned and swiveled to accurately match the shooter's hand anatomy
The innovative trigger that can be easily repositioned and swiveled to accurately match the shooter's hand anatomy
The Sauer Universal Key integrated in the forend sling swivel of the Sauer 404 rifle
The Sauer Universal Key integrated in the forend sling swivel of the Sauer 404 rifle

The Sauer Universal Key integrated in the forend sling swivel allows to remove the buttstock in a few second and reduce the size of the S 404 with 51 cm (20 in) barrel to an impressively packable 69 cm (27 in) overall. 

Trigger group is “Sauer Quattro” with a choice of four trigger pull weights: 550 g (1.2 lbs), 750 g (1.7 lbs), 1000 g (2.2 lbs) and 1250 g (2.7 lbs). 

Sauer 404 is available in medium calibers .243 Win., 6,5x55, .270 Win., 7x64, .308 Win., .30-06 Spring., 8x57 IS, 9,3x62 with 51/56 cm barrel and in Magnum calibers: 7 mm Rem. Mag., .300 Win. Mag., 8x68 S, .338 Win. Mag., .375 H&H Magnum with 62 cm barrel

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