Joel Harris is the new SIG Sauer Director, Media Relations & Communication. SIG Sauer announced that besides being part of the key initiative leadership team responsible for managing all aspects of media relations, Harris will also be responsible for the management of SIG Sauer’s shooting sports initiatives and Team SIG, which includes world class professional shooters Max Michel and Lena Miculek.
Harris, who has 20 years of experience in both the shooting sports and archery industries, will report to the Vice President of Marketing Allen McCormick. As the latter said, “We are excited for Joel to join the SIG Sauer team. This is an exciting time for SIG, and I look forward to leveraging the vast industry experience Joel brings, in conjunction with his collaboration in pushing and evolving our team to new mediums, channels, and how SIG Sauer tells our story.”
“In my comprehensive and successful career, I’ve had the pleasure of working for some of the industry’s biggest brands, both domestically and internationally. Working for the iconic SIG Sauer brand is definitely the pinnacle of my career,” said Joel Harris.
Harris will be responsible for overseeing communications to the media, ensuring that the Company’s image is promoted in a proper, coordinated and consistent manner, across all forms of media.