SHOT Show – the World’s Leading Firearms Trade Event – Opens its Doors on January 17, 2017

The 2017 Shot Show – the eagerly awaited mega-event in the firearms industry – will begin in just few days! This year, the 39th edition of the world’s most important 

hunting, sporting and Law Enforcement firearms fair will be held from 17 to 20 of January. And it will be hosted for the seventh time at the Sands Expo & Convention Center in Las Vegas, USA.

Das Sands Expo & Convention Center in Las Vegas
The Sands Expo & Convention Center in Las Vegas has been the venue of the SHOT Show for seven years.

This sprawling complex at the heart of Las Vegas offers 2,500,000 square feet of exhibition space, making it the second largest of its kind worldwide. The 2017 SHOT Show is set to fill the Sands Expo & Convention Center to the rafters. Over 64,000 registered professional visitors attended the weapons fair last year.

A unique occasion spread over four days, this unparalleled, leading trade fair is organized and managed by the National Shooting Sports Foundation (NSSF) – the industry’s umbrella association in the US. As the name SHOT Show suggests, the shooting, hunting, outdoor & trade fair focuses mainly on weapons, ammunition and accessories for hunters and sports shooters. What’s more, recent years have seen the SHOT Show become increasingly important for companies that manufacture weapons, ammunition and accessories specifically for the military and law enforcement sectors, which now occupy their own, highly specialized exhibition areas.

Facts and Figures on the 2017 SHOT Show

All-terrain vehicle at the 2016 SHOT Show
The 2017 SHOT Show will again feature a wealth of products for law enforcement and military purposes.

Over 1,600 exhibitors are expected at the 2017 SHOT Show, representing a cross-section of the most important names in the international arms industry alongside many smaller companies. Will GLOCK add to its range of innovative polymer pistols; might Heckler & Koch release a handgun fresh from its assembly lines; and is ZEISS planning spanking new optics? These are, of course, just a few examples. Dealers, international media representatives and interested audiences worldwide usually find their answers first and exclusively from the SHOT Show .

More than 2,500 media representatives are invited to this year’s SHOT Show. The tickets have been sold-out for weeks, as have the places for the 11th Industry Day at the Range – held on the eve of the SHOT Show’s official start. The event lets experts and journalists take a first look at the most important and hotly anticipated new products and put them through their paces in live fire settings on the Boulder City Shooting Range.

Interview with Team GLOCK
2016 SHOT Show: Our team shooting a video interview with Tori Nonaka from the GLOCK Shooting Team.

It goes without saying that the team from will also be on the ground at the Industry Day at the Range to report on the latest innovations. The SHOT Show is an industry meet and is therefore not open to the general public. Only exhibitors, accredited media representatives and qualified, registered professional visitors are eligible to attend. Naturally, the last group mainly includes international dealers and wholesalers.

The team at will report live and in the field to bring you the latest stories from 2017 SHOT Show. So stay tuned and visit us here for all the breaking news.

Steiner scopes at the SHOT Show
The 2017 SHOT Show will feature optics, accessories and ammunition for sports shooters, hunters and law enforcement agencies in addition to weapons.
Glock pistol at the SHOT Show
The most prestigious names in the arms industry flock to the SHOT Show – the world’s most important industry fair – to present their latest products.
Historical long guns at the 2016 SHOT Show
Besides brand-new products, the SHOT Show also features a range of historical long guns. This segment has become extremely popular, so manufacturers and dealers are delighted to cater to its aficionados.
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