continues growing: Cross-media enters the market

VS Medien booth at IWA 2016
We are pleased with our platform’s growth. Our exhibit booth at the 2016 IWA

As project head, Jürgen Flach, points out, hunters, sport shooters, retailers, manufacturers and others are the core audiences for / 

"2015 was an exciting year for the project. We have continued to optimize the way our international team is set up, generating greater synergies between the various language versions, among other things. Moreover, in November we improved the structure of our website and developed a look and feel better suited to sport shooters and hunters."

The success of the sites has proven their creators right. Alone in December there were over 530,000 visits to Users seem to understand that are strongly committed to gun owners’ concerns and serve as an international forum for their interests.

The team also draws on the expertise of VS Medien GmbH, who have decades of experience in the field through their print publications, VISIER, Caliber and SWM (Schweizer Waffen Magazin). 

The cross-media principle is at the top of the agenda, says Dirk Schonfeld, CEO at VS Medien GmbH: "Starting with the current issues we will be including the logo on the covers of our German publications. The more we visibly link print and online, the greater the proof that cross-media has found a place in our market segment. "

Social Wall at IWA 2016
2016 IWA: Our display on / at the VS Media booth in Hall 7A, stand 412

Additional proof that is gaining an audience is provided by the increasing number of industry partners. At the end of January 2016, Milan publisher Editrice CAFF became one of our growing list of partners who, alongside the leading firearms publication, "Armi Magazine," publish a total of nine other magazines dedicated to knives, hunting and shooting. / will be on hand again at this year’s IWA OutdoorClassics to provide information in text, pictures and video on the latest and most important innovations, thereby demonstrating that our sites are made by enthusiasts for enthusiasts and that we are working with fans and manufacturers to help master the challenges facing gun owners and the entire sector in the 21st century.

Stand at IWA 2016
IWA 2016: /

Because of our interest in fostering the next generation of enthusiats, / is also lending its support at this year’s IWA to the new activities being sponsored by the publishing company Neumann Neudamm in partnership with gunsmith schools and training centers.

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